Privacy Policy
Last Updated: May 4th, 2026
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from The Pretty Rack LLC, accessible at theprettyrack.com (the "Site").
Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and cookies installed on your device. Additionally, we collect information about the pages or products you view, what websites or search terms referred you, and how you interact with the Site.
We refer to this as "Device Information."
We collect Device Information using:
- Cookies
- Log files
- Web beacons, tags, and pixels (including Meta/Facebook, TikTok, or similar tracking technologies if used)
When you make (or attempt to make) a purchase, we collect:
- Name
- Billing and shipping address
- Payment information
- Email address
- Phone number
This is referred to as "Order Information."
When you sign up for marketing (such as email or SMS), we may also collect your contact details and preferences.
How We Use Your Information
We use Order Information to:
- Process and fulfill your orders
- Send confirmations, shipping updates, and support messages
- Communicate with you
- Screen for fraud or risk
We use Device Information to:
- Improve and optimize our Site
- Analyze customer behavior and performance
- Support advertising and retargeting efforts
If you opt in to marketing, we may use your information to send:
- Promotional emails
- Product updates
- Marketing text messages (if applicable)
You can unsubscribe at any time using the links provided in our communications.
Sharing Your Information
We share your Personal Information with third parties to operate our business, including:
- Shopify (store platform)
- Payment processors
- Shipping providers
- Marketing and analytics tools (such as Meta, Google, TikTok, or email/SMS platforms)
These third parties only use your information to perform services on our behalf.
We may also share your information to:
- Comply with laws or legal requests
- Enforce our policies
- Protect our rights
Advertising & Tracking
We may use cookies, pixels, and similar technologies to:
- Show you relevant ads on platforms like Facebook, Instagram, TikTok, or Google
- Measure ad performance
- Retarget visitors who have interacted with our Site
You can opt out of targeted advertising here:
https://optout.aboutads.info/
You can also control cookies through your browser settings.
Your Rights
If you are a resident of certain U.S. states (including California), you may have the right to:
- Access personal information we hold about you
- Request correction or deletion
- Opt out of certain data uses or sharing
To exercise these rights, contact us using the information below.
Data Retention
We retain your Order Information for our records unless and until you request deletion, or as required by law.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations.
Contact Us
For questions or requests regarding this Privacy Policy, contact us at: